Sunday, July 17, 2011

Shankar Mahadevan fine-tunes anthem for United Sikkim Football Club

Gangtok, July 17: United Sikkim Football Club co-owners Bhaichung Bhutia and music maestro Shankar Mahadevan are working on a theme song to attract more eyeballs to the Gangtok based team.

The club has also plans to organise a reality show in collaboration with a national channel and pick up the best band to be a part of the Snow Lions anthem with a pan-India appeal. United Sikkim is popularly known as Snow Lions with the mythical Himalayan animal as the club’s mascot.

The decision to create the anthem was announced here today by Anand Krishnan, the executive chairman of the Dubai-based FidelisWorld, another owner of the club. He said Mahadevan was occupied with musical training of his son at an institution in Boston.

“Mahadevan wants his son Siddarth to complete the three-month course and then work with him for the theme song of United Sikkim. The musician feels his son’s presence will give a youthful exuberance to the song. The boy will be back in August and then the father-son duo will start the work,” said Krishnan.

To give a push to the club’s marketing strategy, the company is pondering a reality show involving the team to develop the theme song. “We want to utilise Bhaichung and Shankar’s image to the maximum. Their participation in the reality show is part of the club’s marketing strategy. We have assets like the club, Bhaichung and Shankar and it will be a combination of Bollywood and sports,” said FidelisWorld chief executive officer Navneet Sharma.

“Music bands will be invited to participate in the reality show and the best one will be chosen to work with Shankar and his partner Ehsaan to create the anthem. The reality show, of three-week duration, will be a pan-India event and the creative thought process is on. We will tie up with a national television channel,” said Sharma.

Bhaichung is not new to entertainment business having participated and won a reality show Jhalak Dikhla Ja broadcast by a national entertainment channel in 2009.

Asked if the theme song would be in English or Hindi, the CEO said: “On this, Shankar will take a call.”

The company believes the multi-starred club consisting of the likes of Bhaichung Bhutia, Reneddy Singh and three national players cannot hide behind any excuse if it fails to break into the I-League top division this time.

“Our team got a short time to prepare for the second division I-League earlier this year. Some players joined us at the last moment. But we did very well. We also understood our weakness and this time, we have tried to address all shortcomings. We are giving everything we can and we have the time to form a great team. There should be no excuses if we fail this time,” said Krishnan.

The executive chairman asserted that no efforts would be spared to transform United Sikkim into one of the best clubs in Asia and the team’s ambitions would not be restricted to just I-League.

“We are better than most of the I-League clubs as we run it like an organisation. We want to make United Sikkim one of the best clubs in Asia. Our focus is on Asia, not just I-League,” said Krishnan.

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