Guwahati, May 30: Assam has become the first state in the North Eastern Region to get an FM radio channel, which has revived radio listening in the State.
The state got its first private FM radio channel with the launch of "Radio Ooo La La" recently."There is craze of radio among people nowadays. One can find radio everywhere. People ask for radio in mobile phone, instead of cameras nowadays. So, it is getting popular," said Raj, a radio jockey working for "Radio Ooo Lala".After "Radio Ooo La La", a number of other operators are now planning to launch FM channel in the region."We propose to set it up in three states - Meghalaya, Tripura and Arunachal Pradesh - and then in Sikkim, Nagaland, Mizoram and Manipur in the next round," said Manoranjana Singh, Chief Managing Director of" Radio Ooo Lala".The advent of private FM radio stations now offers a variety of entertainment options to listeners, who until now had only the state-run broadcaster All India Radio to fall back.
The FM phenomenon is a recent happening with its market pegged at 3.60 billion rupees to five billion rupees. It is expected to grow at a rate of 40 per cent annually.The radio industry is expected to cross the eight billion rupees mark in 2010. Radio advertising is also going up with almost 3 per cent of the total advertising bill of over 160 billion rupees.
(ANI)
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